SyllabusCourse Description:
This course is designed to provide students with an understanding of the concepts and skills necessary for conducting e-business. Students will develop an understanding of the economic, social, legal, and ethical issues related to e-business. Skill development in creating and publishing web pages and using the internet for research, decision-making, and business communication is emphasized. |
Course OutlineUnit 1
Chapter 1 – Digital Marketing Foundations Chapter 2 – Web Design (Desktop and Mobile) Unit 2 Chapter 3 – Analytics Chapter 4 – On-site SEO Chapter 5 – Off-site SEO Unit 3 Chapter 6 – Paid Search Marketing Chapter 7 – Online Advertising Chapter 8 – Email Marketing Unit 4 Chapter 9 – Social Media 1 Chapter 10 – Social Media 2 Chapter 11 – Online Reputation Management (ORM) Final Project Mimic Social Simulation |