Syllabus
Unit 1 - Marketing DynamicsChapter 1 - Marketing and You
Chapter 3 - Business Basics Chapter 4 - Marketing Plan |
Unit 2 - Market Place DynamicsChapter 12 - Targeting a Market
Chapter 13 - Business-to Consumer (B2C) Chapter 14 - Business-to-Business (B2B) |
Unit 3 - Product DynamicsChapter 15 - Products and Services
Chapter 16 - New Product Development Chapter 17 - Branding |